Traction is a marketing accelerator—we blend the rigor of a consultancy with the firepower of an elite agency.
Our zero-waste model connects you directly with seasoned talent, elite specialists, and brand-side thinkers. No layers. No filler. No bait-and-switch. We work side-by-side with ambitious teams to move faster, think smarter, and unlock growth through strategy, creativity, and AI.
We unleash senior talent directly on your business—no layers, no waste. We assemble bespoke teams from a trusted community of best-in-class experts armed with AI solutions to accelerate your in-house marketing capability.
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Our zero-waste Liquid Workforce is our secret weapon. It unleashes the superpowers of our stable of talent by using the very best people to do the job at hand. It allows us to invest in more senior people who work directly on your business—many with brand-side experience.
It gives you affordable access to a wide range of best-in-class specialists that work in bespoke, dedicated and cohesive teams.
It's our mission to align the experience clients need with the experience talent wants.
Harness emerging technology through the power of community.
Traction founded and curates The Futureproof Project—a community of 250+ CMOs and marketing leaders that meet regularly to share challenges and learnings about AI and other emerging technology.
Talk to us about the marketing department of the future. Our one-of-a-kind Marketing Organization Design consulting practice make sure you have the people, platforms, partners and process to thrive in an AI world.
Let's start futureproofing
The Futureproof Project sat down with Figma's new CDO, Loredana Crisan, to explore how AI is reshaping design—from workflows and collaboration to creativity and the future role of designers.
We tested top AI video tools using the same jogging prompt to see how well they handle motion. From smooth strides to sprinting into the ocean, our series reveals which generators are ready for production—and which ones still have work to do.
Fresh from Cannes: 8 essential truths every marketer must face about AI, creativity, and keeping humanity at the center. Adapt fast — the revolution isn't coming. It's here.